About Us

Fresh Boyz Textures: Founded by a Family, Made for Kings

Fresh Boyz Textures isn't just a brand – it's a family affair! As a mom, I, Sheree Edwards, found myself frustrated shopping for hair care products. Stores were overflowing with options for girls and women, but there was nothing specifically designed for my own young kings, Kion (7) and Shareef (12).

They, like so many boys, wanted to look and feel their best, rocking the latest trendy haircuts – waves, locs, low fades, nappy styles, mohawks – you name it! They understood the importance of self-care and managing their unique textures and designs. But finding products that catered to their specific needs proved to be a constant challenge.

That's where Fresh Boyz Textures was born. Inspired by our boys' desire to express themselves through their hair, we decided to bridge the gap in the market. We created a line of natural, plant-based hair care products specifically formulated for African American boys.

More than just hair care, we're on a mission to empower.

Our products are gentle and effective, nourishing and protecting young scalps while promoting healthy hair growth. We use high-quality, natural ingredients that are safe for young skin, while also being formulated to block DHT, a hormone that can contribute to hair loss.

Fresh Boyz Textures is more than just a brand; it's a community.

We believe every young king deserves to feel confident and comfortable in their own skin, starting with their hair. We want to foster a love for self-care and celebrate the natural beauty of all hair types. Join us as we raise confident young kings, one healthy head of hair at a time!